Die Essential - Atmos


ON Running

We have been commissioned by ON running to conceptualise and realise an interactive display to showcase their entire clothing collection inside their new flagship store in Zurich.


We created an installation that includes a wheel controller which allows customers to scroll through the images from the collection like a "wheel of fortune".

It also features a push button which allows them to zoom and observe in detail the clothing material. Animated texts appear simultaneously, providing additional information.

After one minute without interaction, a screensaver is automatically launched, leaving only a preview of the image as a teaser for visitors to try the installation.

The entire project was carried out by INT including the design of the box and its inner mechanism, the manufacturing of the box and the wheel (laser cutting, CNC, painting and assembly in our workshop) as well as the electronic prototyping & programming of the interface.




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