In 2018, we realised an interactive window display for ON Running, a Swiss performance running shoe and clothing company. The window is installed in Waterloo, London, at the Runners Need shop during three weeks in October and November 2018.
The interactive installation shows ON’s new limited edition shoe “Cloud Edge Moonlight” which was launched during the full moon in October 2018. The shoe rotates at high speed and is illuminated by three lights inside a hemisphere. When passers-by touch the window with their hand, light and rotation speed change to reveal the signature sparkling iridescent effect on the shoe.