For the holiday season, we collaborated with MarComLux to design and develop a unique activation for the swiss Cartier shops, inspired by the magic of the sky and constellations.
At the heart of this experience is an interactive totem with a touchscreen, allowing visitors to enter a meaningful date and place in their lives, such as a birth or a key moment. The interface comes then to life, unveiling a celestial vault that displays the constellations visible at that exact moment. Visitors can then immortalize this moment by printing a personalized map of their starry sky.
Printed on navy blue paper with delicate white ink, this card becomes a precious and elegant keepsake. Two totems were permanently installed in Cartier boutiques in Geneva and Zurich, while a mobile unit accompanies the brand at exclusive events.
This activation perfectly embodies the spirit of Cartier, blending innovative technology, refined aesthetics, and personalized emotion to create a unique connection with each visitor.
For the Ramadan period in Dubai in March 2025, the installation was specially adapted to reflect the lunar phases. Presented under the title "Your Personal Moon Story".
In winter 2025, we created a variation of the installation titled “Icons”. It allowed visitors to answer a questionnaire, sharing insights about themselves, and leave with a printed image of the Cartier watch that best matched their style and mood.







Augmented components is an interactive, tactile installation that recognizes, augments, and reveals Azurea's micromechanics movements in intricate detail
Interactive Replicas, a new way to explore archaeological objects in detail at the MCAH museum